Previously, I was responsible for overseeing and directing Bellarmine’s social media presence. This work, combined with freelance, allowed me to experiment within major social media platforms to see what breaks through and connects with audiences. Some of those efforts are featured below, as well as links to a few Bellarmine accounts.
Shoutout to the creators, photographers and videographers who make these accounts so engaging.
LONG-TERM CAMPAIGN EXAMPLE
Weekly health, safety, and involvement prompts were provided to 11 influential student leaders for dissemination to their follower base on Instagram Stories. I provided guidance on best practices and asked this student group to identify their posts with the hashtag #ImpactCrew or #HealthyAtBU.
Results: Instagram’s performance from May 24 to August 31, 2020 was compared to September 1 to December 9, 2020. During that time the account:
Increased followers 5.8%
Increased impressions 15.9%
Increased engagements 84.3%
Increased engagement rate per impression 59%
Increased stories published 264%
Increased story replies 53.3%
Increased story taps back 151%
Increased story impressions 191%
Data includes paid campaigns
Bellarmine Summer Courses: Facebook and Instagram Stories
Bellarmine Day of Giving: Facebook, Instagram and Twitter Posts, and Snapchat Filter
Freelance: Twitter and Facebook Posts
Bellarmine ASUN Championship: Facebook and Instagram Stories and Posts
Bellarmine Event Examples and Fall Registration: Facebook, Twitter and Instagram Posts