AREAS OF EXPERTISE
Creative Team Management
Print + Digital Design
Branding Implementation
Communication Strategy
Creative direction is more than aesthetics – it’s the strategic engine that drives business transformation and helps build audience trust.
As a Creative Director and design leader, I specialize in navigating complex messaging strategies to deliver cohesive, multi-channel assets that moves the needle. From scaling creative operations for a national healthcare system to driving unprecedented digital engagement for higher-education, I design the systems, teams, and strategies that allow great work to thrive.
Below are some of the brands I have been proud to represent.
Brand Architecture Case Study
Building a foundation that will last.
Influencer Case Study
Building successful campaigns in difficult environments: social marketing meets social media during the 2020 pandemic.
From OOH to business cards and the bits in between.
Digital
Creating digital front doors and connecting audiences to resources they need.
Environmental Design
Transforming spaces one giant image at a time.
Experience
All the important sections from my resume and LinkedIn information.