ScionHealth • Louisville, KY • 2022 - Ongoing

Develop creative design and branding solutions and translate them through a variety of channels and platforms to meet specific business needs, support revenue-generating activities, and effectively communicate our purpose and ambition.

Establish standards and maintain the integrity of our 26 brands.

Moves initiatives from creative conception to in-market through planning, collaboration, research, and creative development.

Leads the division’s creative services team, which includes designers, vendors, videographers, and a project manager.

Bellarmine University • Louisville, KY • 2019 - 2022

Provided leadership and support in the development, implementation and assessment of the strategic marketing and communication plan for the university. Coordinated the promotion, positioning and protection of the university’s reputation and image, consistent with the university’s Strategic Plan. Lead the division’s creative communication team, responsible for primarily print and digital design, photography, videography, social media and website content updates.

Service included:

• on the Bellarmine President's Advisory Board for Diversity, Equity and Inclusion

• on the Crisis Communication Team

• as Advisor to BUKnighted LGBTQ+ student group

• as Co-Chair for the Campus Social Media Council

• on the Commencement Committee

• on the Academic Advisors Advisory Council

Bellarmine University • Louisville, KY • 2007 - 2019

Conceptualize and produce design solutions across all pertinent media, including but not limited to print and web, in support of constituents across the university. Work consists of the following: collaborate with and educate constituents on effective communications tactics for their needs; facilitate web presence for constituents across the university; strategize, produce and implement e-communication for constituents across the university; assure that all creative products meet branding standards and are consistent with the image of the university; fulfill campus branding needs, including signage, banners, environmental displays, etc.; supervise and train Graphic Designer.

In this role I created a project management system to provide analytics on strategic priorities, as well as personalized dockets for team members and leadership. My team completed more than 1,500 projects for the campus community in 2019.

2013 - 2015: Served as Bellarmine’s Assistant Creative Director

2007 - 2013: Served as Bellarmine’s Media and Graphic Designer

Spring Green Communications • 2011 - Dec 2019

Spring Green Communications, formerly the Mathews Group, is a leading communications firm that ventures beyond typical tactics. We establish engagement and communication strategies to enable you to uphold your reputation and achieve your bottom line goals. Clients recognize the passion we bring to our work in helping them tell their story.

My primary focus is assisting fellow Mathews Group members in the creation and implementation of presentations, flyers/handouts, print and digital newsletters, training programs, brand identities, digital signage and Microsoft Office templates.

Select current and past clients: Phillips 66, Honeywell, Lockheed Martin, National Engineering Forum, Acuity Forensics, ConocoPhillip, Resideo and CNN.

Bourbon Built, LLC • Louisville, KY • 2012 - 2014

Co-founded a start-up that celebrated the heritage of bourbon in Kentucky.

Designed bourbon themed merchandise including, but not limited to, shirts, koozies, limited edition prints, coasters, stationery and flasks.

Maintained online storefront through WordPress.

Monitored and replenished inventory as needed with 12 retailers in Kentucky.

Created a community on social media (Facebook, Twitter, Instagram).

Successfully transferred ownership of the LLC to one of our retailers in 2014.