AREAS OF EXPERTISE
Print + Digital Design
Creative Team Management
Branding Implementation
Communication Strategy
At its core, design is problem solving. You have too few high res images, imperfect information, not enough time, too many words for the space, not enough words for the space, or, worst of all, a message no one wants to hear. There will always be a challenge. And that’s why I love it.
In the past 17 years, I have had ample opportunity to explore marketing and communication for corporate, non-profit, large and small organizations. Presently, I am the Director of Creative Services for ScionHealth, the nation’s seventh-largest hospital company. I lead the Creative Team comprised of designers, a videographer and a project manager. We work with our colleagues in the Support Center and in the field to develop creative design solutions that meet specific business needs, generate revenue and effectively communicate our messages.
Print design is where my career as a communication professional began. The foundation there allowed me to expand my skills, and experiment with a variety of materials and printing techniques.
Digital Work
Digital ads and websites are mediums that change the fastest and often have the biggest impact. I enjoy the fluid nature of this space because it allows you to test, evolve and improve campaigns and websites quickly.
Social Media
Prior to working at ScionHealth, I oversaw my institution’s social media presence. The creative freedom is part of why I continue to love social, but my main adoration for the medium is how quickly you receive feedback. Want to know if you did a good job on a post? You’ll know in less than 24 hours.
Environmental Design
Transforming spaces one giant image at a time.
Experience
All the important bits from my resume and LinkedIn information.